The Net Promoter Score is an index that essentially measures customer loyalty to a product, service, or company. Typically, this number is obtained through a survey that is sent to customers after interaction with a brand.
Three different emails were sent containing the same body text but different subject lines. Here are the headlines and results:
IBM’s e-business Innovation Centre in Toronto ran an online business-to-business survey between 2000 and 2001, and after tweaking a number of variables they managed to double their response rates in the second year of running the survey.
An organization must configure its systems so data elements are collected exactly the same way over time. This approach ensures accurate and credible data for Quality Improvement ( QI) improvement and avoids a team’s wasted efforts on manual activities and reconfiguring its systems.